Conceptualizing an impactful campaign for GE HealthCare Shop

THE COMPANY

GE HealthCare is a global medical technology company offering pharmaceutical diagnostics and digital solutions committed to improving patient outcomes through innovative medical technology.

KEY BUSINESS DRIVER

With a steadfast approach to improving human lives with best-in-class medical technology, GE has been at the forefront of developing and designing innovative products to offer a fresh lease of life.

KEY RESTRAINT

GE HealthCare has an Official Store, where customers can access GE’s portfolio of more than 2000 items: Parts, Accessories and Ultrasound probes. And benefit from an exclusive web-price! To promote their webpage, the client ran an all digital campaign. However, the campaign failed to make an impact and the team wanted to relaunch with a new improved campaign.

What did we solve for?

Refined Value Proposition

We conducted a comprehensive analysis of the previous campaign, uncovering valuable insights that shaped a refined value proposition. This new approach highlighted the online shop’s benefits to its customers, creating a more compelling and relevant brand message.

Creative Campaign

Using the refined value proposition, we developed two distinct campaign strategies, each meticulously crafted to maximize communication effectiveness. The dual approach focused on promoting both the website’s brand and its equipment offerings, generating greater visibility and attracting customer interest.

Impactful Reach

The campaign’s two-pronged design targeted general brand promotion and specific product engagement, drawing in customer attention across both areas. This structure allowed us to broaden reach, engage audiences effectively, and drive a strong call to action for potential buyers.

The Outcomes

The refined campaign for the GE shop achieved impressive results. By tailoring communication to resonate with both general consumers and industry professionals, the campaign effectively broadened its impact. Through a strategy that combined audience insights, engaging content, and targeted promotions, InkSpeak successfully strengthened the GE shop’s market presence and drew increased customer attention to their offerings.