Building a long term content strategy to establish thought-leadership

THE COMPANY

Firstsource is a leader in business process management (BPM) services and a trusted outsourcing partner to the world’s leading brands.

KEY BUSINESS DRIVER

As a specialized BPM partner with hyper-focused, domain-centered teams and cutting-edge tech, data and analytics, FirstSource’s real-world practitioners work collaboratively to deliver future-focused outcomes.

KEY RESTRAINT

Firstsource operates in a highly competitive industry where service offerings can be complex and varied. This complexity can make it challenging for potential clients to understand the full scope and benefits of the services provided. By creating targeted content pieces—such as eBooks, whitepapers, and thought-leadership articles—Firstsource wanted to educate its audience, address common pain points, and ultimately drive engagement and conversions.

What did we solve for?

Comprehensive Content Creation

Developed targeted content assets, including eBooks, whitepapers, and thought-leadership articles, to educate and engage the IT audience.

Optimized Web Presence

“Crafted compelling webpages and blogs to enhance the company’s digital footprint, reinforcing their expertise and driving audience engagement.”

Thought Leadership Positioning

Created insightful thought-leadership pieces to position the company as an authority in key industry areas, fostering trust with decision-makers.

The Outcomes

The strategic content initiative significantly strengthened the company’s position as a thought leader in the IT industry, enhancing its online presence and credibility. The diverse content offerings not only showcased expertise but also fostered engagement with the target audience, effectively establishing the company as a trusted source for industry insights and solutions.

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“Amplified Brand Storytelling

Compelling content effectively conveyed the brand’s narrative, highlighting its values, mission, and unique offerings, which resonated deeply with the target audience.”

“Established Thought Leadership

The creation of insightful and informative content positioned the brand as a leader in the industry, fostering trust and credibility among stakeholders and peers.”