Gen AI: A New Kind of Team Player
AI is here, it’s clever, and it’s just getting started. For marketers, this means rethinking how we work. At the very least, it’s worth considering offloading time-consuming, mundane tasks to AI to boost productivity.
Let AI take the wheel and see where it leads us—even if we have some reservations for now.
Unpopular AI Takes (For Now)
- Can AI be creative?
Here’s a thought: When you ask GPT to name a brand, design a logo, or dream up a tagline, you’re getting back a stack of ideas in under three seconds. (For comparison, a supercar takes a little longer to hit 100.)
But the question isn’t about whether AI can create; it’s more about how it can help us keep pace with the demands of our creativity. It’s not replacing the spark, just fanning it—speeding things up without stealing the show.
- What about the human element?
People often say AI-generated content lacks the “human touch.” But with well-crafted prompts, you can give AI a voice that feels real, relatable, and even familiar.
For instance, consider a simple message for Kamala Harris on the U.S. election results. A basic prompt may yield a straightforward message, but with adjustments, it can sound warm, and professional.
Or channel a bit of Top Gear’s Jeremy Clarkson-style cheekiness, and you have the message content in a different flavor. All in seconds.
Furthermore, several AI tools are available to “humanize” content, such as:
- Humanizer Pro
- AI Humanize
- Humanize AI Pro
- AI makes mistakes (and that’s okay)
To err is human—and AI is no exception (No pun intended). While AI simplifies many tasks, a final review by a human is often essential to ensure quality.
- Then, what is the marketer’s role?
The role of marketers is evolving rapidly. Our intuition and ability to provide emotional context remain invaluable, especially in AI-driven workflows. Decision-making, accuracy checks, and adding personal touches are still essential responsibilities for marketers.
We are witnessing changes in roles and team structures. AI is now a compelling reason to push for faster turnarounds. Embracing AI efficiencies can give your work velocity and greater impact.
AI Tools for Marketing Efficiency:
AI can be a powerful ally in various aspects of marketing. Here’s a look at some tools that fit right into a marketer’s toolkit:
General Assistance:
- ChatGPT: From content and image creation to holiday itinerary planning, ChatGPT is versatile. The free plan covers most needs, and if you’re on the premium version, you can create Custom GPTs tailored to your team’s needs. For example, if you need a creative storyteller or content writer, you can train a Custom GPT specifically for that role. ChatGPT also provides pre-defined GPTs for many roles, along with integrations with tools like Canva and DALL-E.
- Google’s Gemini AI: Another alternative that’s worth a look.
Content Writing Assistants:
- Grammarly, Quillbot, UndetectableAI: Ideal for content creation, proofreading, plagiarism checks, and AI detection. Tools like Notion and Asana also have AI writing built in, so you can access it right where you work.
Text-to-Image Creation:
- DALL-E, Midjourney, Stable Diffusion: These are popular tools, though text-to-image tech is still maturing to quality outputs and widespread adoption in business.
Other Specialized AI Tools:
- SignalHire, ZoomInfo, Seamless: Provide lead intelligence for ABM (Account-Based Marketing) engagement.
- Copy.ai: Assists with GTM (Go-To-Market) strategies and automates workflows, speeding up the discovery and research phase by providing insights into job responsibilities and product use cases.
- Gong.ai: Focuses on sales enablement and revenue intelligence.
- Clevertap: Supports engagement and retention strategies.
- VWO: Facilitates A/B testing for websites, apps, and feature optimization.
- Otter.ai: Generates automated transcripts, meeting notes, and summaries with action items.
- Merlin AI: Summarises long videos and articles into concise, easily consumable content.
Conclusion
Adopting an AI-inclusive approach to work is becoming essential across industries.
To make the most of AI efficiencies, marketers should carefully assess each tool’s relevance, pricing, and impact on their work. While writing and content generation may be the easiest entry points, specialized AI tools are rapidly gaining traction as well.
Rather than resisting, it’s time to engage with AI and harness its power to drive efficiency in your work.
Interested in optimising your marketing efforts? Reach out to us at hello@inkspeak.in.
