Crafting a successful campaign for the Enabler Suite

THE COMPANY

SymphonyAI is the global enterprise AI leader in generative and predictive AI. With deep expertise in every industry they serve, SymphonyAI builds packaged AI SaaS products targeted to solve specific challenges. SymphonyAI Summit is a software suite that uses AI to help organizations manage their IT operations. The software is a compliant solution that uses AI-powered digital agents and service automation to allow businesses to optimize asset utilization, save costs, and enforce compliance.

KEY BUSINESS DRIVER

With the belief that technology is always at the forefront, SummitAI ensures that its AI-driven knowledge intelligence enables businesses to unleash enterprise productivity, as soon as it is implemented.

KEY RESTRAINT

After the pandemic-induced lockdown, businesses were unsure how to return their employees to offices. SummitAI had developed a solution to this problem but needed help with a campaigning strategy highlighting its solution’s benefits in times of uncertainty.

What did we solve for?

Designing a Multi-Touchpoint Campaign

Email Campaigns: InkSpeak designed a series of email newsletters targeted at HR professionals, facility managers, and employees, each demonstrating different benefits of the Enabler Suite—highlighting safety, automation, and flexibility. Blogs and Articles: We crafted a series of SEO-optimized blogs and articles that focused on how digital transformation enables a safe return to work.

Creating Differentiated Solutions

Optimizing the Landing Page Design: InkSpeak developed a visually engaging landing page with clear and concise content emphasizing SymphonyAI Summit’s features, which helped outline its capabilities of safely bringing back employees to work.

Designing the Enabler Suite Datasheet: We created and designed the Enabler Suite datasheet, a concise, informative document outlining the software’s essential features, benefits, and use cases. This helped potential clients and partners quickly understand the product’s capabilities.

Impacting Reach

CXO Communication: Content in the form of thought leadership articles, executive summaries, and reports was designed to capture the attention of top executives by addressing their key concerns.

Media Articles: Various media articles were designed to speak about the benefits of Enabler Suite and increase visibility amongst the target audience.

The Outcomes

Optimized landing pages and data sheets helped SymphonyAI Summit improve its conversion rate and drive qualified leads. Also the media articles and blog content bolstered SymphonyAI’s position as a thought leader. Tailored CXO communication resonated with executive decision-makers, strengthening SymphonyAI Summit’s rapport with key industry influencers.

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Strategic Multi-Touchpoint Campaign:

A targeted campaign helped SymphonyAI establish Enabler Suite as a necessary business solution to initiate the return of employees to office in uncertain times.

Improved Market Positioning:

The campaign boosted conversion rates and quality leads while establishing SymphonyAI Summit as a thought leader in IT service management and enhancing connections with industry influencers.

Through a strategic approach that combined market research, compelling content, and targeted promotion, InkSpeak successfully elevated the profile of the Enabler Suite by SummitAI. Our campaign generated quality leads and helped position SummitAI as a IT service management solutions leader.