Turning Solutions into Industry Influence with Strategic Thought Leadership

THE COMPANY

EdgeVerve, a subsidiary of Infosys, is a global leader in AI, automation, and analytics. The organization provides tailored solutions leveraging cutting-edge technologies to empower businesses in their digital transformation journeys.

KEY BUSINESS DRIVER

Driven by advanced AI and automation capabilities, EdgeVerve prioritizes security and scalability to empower businesses. The organization focuses on helping companies identify and automate processes, digitize and organize unstructured data, and harness the full potential of their networks through seamless enterprise integration.

KEY RESTRAINT

In a given year, EdgeVerve’s central business theme was ‘Resilience.’ While this term underscores stability, continuity, and adaptability, it stands in contrast to the disruptive and innovative nature of digital transformation. As a result, the primary challenge for the organization was to create content that effectively balanced the emphasis on resilience with the imperative for innovation.

What did we solve for?

Rehashing the Social Media Bylines

Restructuring the current content for EdgeVerve Website: We rehashed the bylines to appeal to decision-makers like CEOs and CFOs.

Leveraging New Data Points: Where applicable, we updated statistics, client outcomes, and performance metrics that reinforced EdgeVerve’s value proposition.

Emphasizing Continuous Innovation: Reframed the content to communicate that EdgeVerve’s solutions are not just for the present but also future-proof.”

Generating Thought Leadership Content

We took charge of their content strategy and designed the following:

Thought leadership articles and blogs targeting industry decision-makers and influencers. These articles and blogs provided insights on different subjects such as automation, AI, and blockchain, while addressing concerns about resilience, such as security, compliance, and scalability.

Customer success stories that showcased EdgeVerve’s solutions driving innovation without compromising on stability.

Incorporating Research-Based, Insightful Content

We knew that the right content was central to our campaign and worked on the following:

To position EdgeVerve as an industry leader, InkSpeak worked on a rigorous research-based content approach.
We developed comprehensive blogs and articles backed by market research, data analysis, and industry trends.

The Outcomes

InkSpeak’s tailored content strategy successfully conveyed EdgeVerve’s dual value proposition—delivering innovation that fuels business growth while ensuring the resilience needed to navigate complex, ever-evolving environments.

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Enhanced Brand Messaging:

The value-centric messaging framework effectively conveyed EdgeVerve’s dual proposition of innovation and resilience to key decision-makers.

Successful Content Strategy:

The comprehensive content strategy improved EdgeVerve’s market presence and boosted SEO performance, resulting in increased visibility and engagement.